SCQ Framework^SM

The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – be they to-the-point memos, clear reports, successful proposals, or dynamic presentations.

Minto Books International, Inc.
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London SW1X 9SA
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The Minto Pyramid Principle® Concept

The Minto Pyramid Principle concentrates on the thinking process that should precede writing. It explains how to think through the unique Situation-Complication-Question structure (SCQ Framework™) to identify your reader’s question – i.e., the purpose of the document – and then how to work down the pyramid, applying the pyramid rules to determine precisely the points necessary to answer that question.

The result is a clear, concise message – grasped quickly by the reader, developed with minimum hassle by the writer, leading to action where required, and saving time at all levels of the organization. Fast-tracking ideas in this way tends to enhance both your work and your effectiveness in your organization.

The technique applies to every type of document in which your purpose is to offer your thinking to a reader – email, 1-page memo, multi-page report, or formal slide presentation. It works equally for internal or external audiences, and regardless of medium or language. For this reason the Minto Pyramid Principle has become the de facto standard for all major consulting firms and professional organizations worldwide.

Barbara Minto personally conducts a 2-day live course worldwide to groups of 10-14 within a company. The MPP is also available to individuals in textbook form and via self-study, either on video or over the internet.

Please see the options for Course, Textbook, Self-Study, or Online Study.